A fellow horseman and rising star just posted: "A business that makes nothing but money is a poor business."
And a business that does nothing but good and makes no money is a poor business, literally.
Trust me, that's what I tend to do to myself!! I have used my horses to change people's lives, sometimes dramatically. Depressed adults, lost teenagers, autistic individuals, etc... I've made a huge impact. But all of this I did often taking a loss.
I have finally learned that I should ask for enough money so that I don't have to struggle. Life shouldn't be this hard and I shouldn't have to worry about the viability of my business financially because I gave others a significant discount, many of which could probably afford more than they actually realize. The realization is that the "good" business, the over generous business won't last long. The stress limits my ability to do what I do best: share horses with those who need them most.
There's a balance.
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